God dammit--is there no low our sexism won't stoop to?

First: *headdesk*

Second: what the fucking hell???  Are there no bounds to our sexism that even breast cancer awareness becomes a fetishized striptease for the heterosexual male gaze???

While I'm all about promoting awareness for breast cancer, I don't think reducing women to their "boobies" accomplishes very much.  Because what this really achieves is telling women saving our boobies is for teh menz.  We have to protect these luscious beauties, so men will stare at us when we bounce them around!  And don't forget ladiez: street harassment is totally a compliment!  Ugh.

There's also another issue I have with this video: what exactly is this saying to women who have survived breast cancer?  What about women who have had to have mastectomies to survive breast cancer?  As if we needed another god damn affirmation that the entirety of our femininity and womanhood is what's stuffed in our bras.  Protecting and familiarizing ourselves with our bodies is one thing--it's entirely another to do those things within the parameters of the male gaze--I don't need men drooling about my breasts for me to suddenly be filled with a desire to "save them."  Fuck this ad.

H/T: Feministing 

crossposted