Friday, June 5, 2009

Bank of America no longer sponsoring KRXQ

I got a quick response today. Apparently enough people have been complaining, because just about as quickly as I hit my send button, I received the following email from Bank of America's SVP, Joseph Goode:

Bank of America is proud to be a leader in supporting diversity and continues to be widely recognized for our progressive workplace practices and initiatives to promote inclusion. This commitment to equality and diversity informs every aspect of our enterprise, including our approach to advertising. As a result, we adhere to a set of media buying guidelines for syndicated programming and for local stations that promote inclusion and help our company reach a broad range of diverse customers.

Bank of America prides itself on fostering a corporate culture that is inclusive of all the communities we serve. Our customers, clients and associates speak different languages; support different family structures and life situations; and have unique and personal financial requirements. In order to meet the diverse needs of our customers, we require a variety of products and services, marketing and a diverse workforce that demonstrate and reflect our awareness and appreciation of who our clients and customers are.

We hope the immediate actions that we have taken demonstrate our longstanding support of diversity, and we hope you inform members of your organization of the steps that we have taken to address your concerns.

Thank you for your inquiry and bringing this to our attention.

Joseph L. Goode, SVP

So keep at it. This is the fourth company to drop its sponsorship for the station. Others are Sonic, Chipotle, and Snapple.