There's a local ad running in the Milwaukee area that I've seen a couple of times. The first time I saw it I screamed "What the fuck?" I recall also throwing something. May have been a shoe. I've seen it a couple of times, and each time I'm more pissed off than the time before.
In case you cannot view the video, I've transcribed it:
Disembodied lady-voice: Hi Madison. What are you doing?
Madison: Studying! There are a lot of shoes at Rogan's.
D. L-V: Studying?
M: Yes! I'm going to be a shoeologist!
D. L-V: What does a shoeologist need to know?
M: Well, at Rogan's, there's all the big-name brands--30,000 pairs of shoes and how to be helpful to every customer [wow, great dialogue, eh--nice disconnect from the original point, idiots, not to mention the complete lack of parallel structure.]
D. L-V: That's a big job!
M: Not too big for me! Why don't you try on these boards [?]. They're perfect for YOU!
[Then some tagline for Rogan's, where I will not be buying my shoes.]
Yes, because all little girls should aspire to be shoe experts, and the only -ologist that matters if you're a girl is that of shoes. This commercial makes me wanna go on a giant fire-breathing rampage of destruction. I doubt it even occurred to the makers of this ad to have a boy talking about shoes. I think it's even worse because they make it like the little girl is so knowledgeable and successful because she's studying--but she's studying shoes goddammit! A fake fucking -ology, har har because girls don't study real, important things. And of course she has a suggestion for the unseen woman addressing her--because that's all we want, is some expert telling us what we should be wearing. That's so goddamn adorable, innit?
I'm so fucking tired of this shit.
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